In my last post about "Digital Transformation for Law Firms", the thoughts were about how law firms can achieve digital transformation according to Didier Bonnet’s article “3 Stages of a Successful Digital Transformation” in Harvard Business Review (HBR).
While the discussions, research, and collaborations about artificial intelligence (AI), generative Pre-training transformer (GPT), language models, generative AI, etc., can get exciting and overwhelming simultaneously, law firms should first understand is digital transformation required or why digital transformation is required.
As identified in my last post, digital transformation is using the technology to change the way business is carried out for achieving operational efficiency and delivering value to customers. For a law firm, digital transformation means streamlining and automating the business processes and driving insights leading to increased efficiency, decreased errors, and improving client engagement, collaboration, and service delivery.
Law firms have come a long way in terms adopting digital ways, starting from typewriters to MS word to data security to e-discovery to document review to AI. Even though the pace of technology adoption is not commensurate with technology generation, things have been changing at the law firms. The driver for these changes are manifold starting with clients:
(a) the clients have become more price sensitive over the years and fixed fee arrangement or billing on hourly rates is not attractive anymore;
(b) the clients have become leaner and have streamlined their processes to deal with all expenses including legal expenses;
(c) there is a lot of competition out there and law firms can no longer survive as just being legal partners. Law firms are now mandatorily required to work out the budget, resource productivity, revenues, bonuses, costs, i.e., all things business; and
(d) there is lot of knowledge available on the net and yet there is always a new legal problem, and lawyers need spend time on legal advisory or arguing rather than doing repetitive work.
To solve these problems, the law firms or the management of the law firms of any size needs to identify what is really going on in the firm. And here comes in the digital transformation of the firm. According to Gartner – Predicts 2022: Driving Toward Digital Infrastructure Platforms, by 2025 70% of organizations will implement structured infrastructure automation to deliver flexibility and efficiency, up from 20% in 2021.
And what will digital transformation achieve?
1. Starting from beginning, time tracking and billing are digitized by use of solutions that lets to save time spent and create bills online. This achieves basic digitalization and helps handling the process-sensitive and price-sensitive clients.
2. Once the time and billing are achieved, move towards further automation of repetitive works in the firm - be it leave application, storing of documents, matter management, resource allocation, etc.
3. Now, focus on automation related to practice itself - automatic contract creation and review, e-discovery, etc. Points 2 and 3 together will help the lawyers to do what they do best - analyze and opine.
4. Until here it was about data capture. Now, its time for churning out analytics and reports. This achieves the most important goal - knowing what is happening in the firm, i.e., gaining insights and making business decisions. From basic questions like is there any revenue leak, has the scope increased, who has how much work, etc., to bigger questions like is there an opportunity here, is the client satisfied, how can client experience improved, etc.
5. There are also bonuses on going digital. Branding, knowledge management, training, recruitment, are just a few of them.
With many of the firms opting of cloud based solutions for ease and security, there are many solutions that provide wide range of options and also solve specific problems. We will discuss in coming posts on the types of solutions and of course the ubiquitous AI and ever evolving GPT.
Thus, the result of digital transformation is two-fold – (a) improving firm’s overall efficiency and (b) adding value to customer.
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